Kent McCuddin

Overview
My career revolves around showcasing my clients and meeting their needs. As you explore this profile, I encourage you to see my work through the lens of a client. Consider the creative as a brand I'm building, the target audience I'm influencing, or the problems I'm solving for my clients. It's not about me; it's about delivering exceptional results for them. The excitement of my career comes from solving my clients' needs.

With a background in marketing and communications, I have gained valuable experience on both the agency and client side. Working directly with clients has allowed me to successfully manage national integrated communication plans, ensuring cohesive strategies that meet their objectives. On the agency side, my creative work has garnered multiple awards, reaching audiences across five continents and in various languages.

Throughout my professional journey, I have held diverse positions including Art Director, Creative Director, Marketing Communications Director, and Vice President. This range of experience spans advertising agencies, national consumer companies, and even teaching at the college level. This unique blend of perspectives has shaped my ability to develop insightful and data-driven solutions.

My focus remains firmly on delivering results that exceed client expectations. I thrive on leveraging my expertise to create impactful campaigns and solve complex challenges. Each opportunity to contribute to a client's success fuels my passion and keeps me dedicated to my craft.

Feel free to reach out to me to discuss how I can bring value to your organization or for networking opportunities. Together, we can drive meaningful results and propel your brand forward.

Core Competencies

Marketing Communications, National & Global Branding Strategies, Creative Development, Concept-To-Design Delivery, Customer & Vendor Relationships, Project Management, Team Management, Insight Driven Solutions, Budget Management, Resource Management, Leadership, Service Delivery, and High-Response Advertising.

Creative and Branding

My creative experience has allowed me to develop national and international campaigns and held an instrumental position on a global marketing team that expanded a Fortune 500 company’s brand internationally.

Marketing Communications

While on the client side I have been responsible for successfully managing multi-channel integrated consumer communications and brand identity programs for a portfolio of brands while managing multiple advertising agencies.

Agency Management

I have managed an in-house adverting agency for a Fortune 500 company responsible for all creative direction along with managing five different departments 1) Creative Group 2) Production Group 3) Photo Studio 4) Global Media Reference Library 5) Web and Intranet Group.

I held the position of Managing Director for a regional advertising agency with the responsibility to lead agency management to ensure profitability, employee development, and sustainable agency growth.

Adjunct Lecturer and Guest Speaker

I have been an Adjunct Lecturer at Morningside University teaching computer graphics and graphic design classes. I have been a featured speaker at TEDx Omaha, Direct Focus North America, IAICDV National Conference, and Association of National Advertisers (ANA) events. I have been a guest speaker at various colleges speaking on communication topics ranging from marketing communications to creative development to social media and public relations.

Organizational Development

I developed and taught various classes and workshops on creative thinking. These classes are targeted towards general problem-solving and innovative thinking to inspire individuals as well as companies to think bigger and generate enthusiasm to achieve greater success.

 My promises

I combine meaningful insights with purposeful strategies and relevant targeted creative to build strong relationships between clients and their customers.

I connect clients with their customers. I am relentless in making clients’ products or services relevant and meaningful to their customers.

I take a fundamental approach to figuring out the problem. I take a creative approach to solving the problem.

I connect brands with people.

My Brand Idea

I build meaningful brands that motivate and persuade.

My philosophy

Insights + Strategy + Targeted Creative = Desired Results

Mission

I was put on this earth to push myself beyond my expectations and partner with inspirational clients that strive to achieve greatness. My work is based on insights, delivered through innovation and creativity. My passion is built on influencing, motivating, and changing consumer behavior.

I find the insight that makes it meaningful, and develop creative that makes it relevant, all for the purpose to build strong relationships between clients and their customers.